Shri Jitan Ram Manjhi
Shri Jitan Ram Manjhi Shri Jitan Ram Manjhi
Hon'ble Union Minister for MSME
Ms. Shobha Karandlaje
Ms. Shobha Karandlaje Ms. Shobha Karandlaje
Hon'ble Minister of State, MSME

Analytics in Marketing

13 Mar - 18 Mar 2023
12:16 - 12:16
ni-msme Campus
Free

Right Marketing Mix and Resources to Drive the Highest ROI. Drive Marketing Performance that Achieves Your Business Objectives. Explore the Solution. Resource Allocation. Track & Analyse Campaigns. Marketing Forecasting. Marketing analytics is the study of data to evaluate the performance of marketing activity. By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns, and optimize their return on investment. Entrepreneurs, researchers and students need to understand the implications of analytics in Marketing to boost the performance of their enterprises. Pls register and join this program. This program is free to register and attend to learn and sponsored by DC-MSME, Ministry of MSME, Govt. of India and the host institution is KIIT Law School.

Who can attend?
MSME Entrepreneurs, Researchers, Students, and Govt. Officials
Topics
Market and Marketing - Concepts
Marketing Mix Strategies-Concept
Patent and its Importance
How to register a firm
Case Analysis on Marketing - 2 Nos (Manufacturing Industry-1 , Service Industry-1)
Marketing of Insurance Products - Life Insurance & Health Insurance/ How to become an Insurance Agent
Business Negotiation - Concepts
Business Negotiation - Role Play
E-Commerce
Marketing Research Problems , Marketing Research & Data Collection
Statistics for data Analysis
Basics of MS Excel
Data Analysis Data Visualization with MS Excel
Why to attend?
This program is targeted for MSME Entrepreneurs, Researchers, and Students as part of their capacity-building and exposure development .

Register for the programme