School of Enterprise Management, National Institute for Micro, Small and Medium Enterprises organised a six-day Advanced Management Development Programme on Analytics in Marketing from 13 March 2023 to 18 March 2023 in collaboration with KIIT School of Law, Bhubaneswar at the KIIT campus, Bhubaneswar. Dr. S Glory Swarupa, Director General, ni-msme attended the inaugural ceremony. Dr. Jnyana Ranjan Mohanty, Registrar, KIIT University, Bhubaneswar graced the event as Chief Guest. Dr. Dibyendu Choudhury, Faculty Member & Programme Director, and Mrs. V Swapna, Associate Faculty Member were also present during the inauguration. Dr. S Glory Swarupa addressed the participants and motivated them to put the learnings into practice.

Dr. Dibyendu Choudhury briefed the participants about ni-msme and gave an overview of the programme. The sessions were taken by ni-msme faculty, academicians, and resource persons from the industry on a wide range of aspects relevant to the subject. A few important topics that were discussed are Overview of Marketing Analytics, Descriptive Analytics & Data Visualisation, Data Analytics with TABLEU, Tradeoff Analysis, Advanced Excel, Market Basket Analysis, and Forecasting & Predictive Analysis.

During the valedictory, the participants expressed their opinions about the programme and appreciated the contents of the programme and the subject delivered. The participants also shared their action plans about how they will utilise the knowledge they acquired during the programme. The programme was officially concluded with certificate distribution to the participants.