Digital policy in micro and unorganised sector: Economic recovery through government support and survival strategies during thepandemic in small enterprises

Abstract

Small and Micro businesses have a crucial role in increasing the economic revival in India. However, small enterprises especially the handicraft sector and women’s family businesses are particularly in a bad situation called lead (vulnerable) during the pandemic. The Covid-19 pandemic has significantly impacted the long-term viability of (MSMEs) in distribution, production, financing, and market and locality demand. This paper explores that digital policy and assistance government model for micro and small to - industry accelerate the economy during pre and post-pandemic is needed. It also raises the question of how digital and IoT in other words ICT (Information and Communication Technology) with government policies in the development of small and micro-businesses. Our study relied on primary along with secondary data, which was the library method used to conduct the research. In this paper, the famous ideal Assistance Model Policy (AMP) for MSMEs in accelerating the local, regional, international economy is by drone and digital technology (online) so that the easiness and flexibility in sale and purchasing of raw materials to sales can be integrated into one and reach all consumers with protection right of consumer around the world. Different policies of Indian Government policies in developing manufacturing of handmade products and MSMEs in the new and digital era include launching the MUDRA, SWAYATT, start-up scheme, fintech programme, as mandated by Government start-up policies of 2021, implementing digital and ICT-based programmes for MSMEs such as interest subsidies and restructuring.