Internet and Social Media Marketing for SMEs


According to a recent study, 88% of micro and small enterprises have found that internet and social media helps them get increased exposure for growing into the market. Internet as well as social media has caused an unprecedented shift in the way business is done today. The explosive growth of social media sites is overwhelming proof that this arena is ideal for connecting with existing customers and engaging with prospects. Few excellent insights enable to get an organisation on the path to social media success. The necessity of communicating with customers through online channels and the role that social media could play in both obtaining and retaining customers is huge.

Target Audience

Officers of different organisations and other Govt. officials who are managing the retail counters and outlets. Entrepreneurs associated with for retail segment.


  • Understanding value of website and traffic generations.
  • Understanding a website is a valuable tool for marketing.
  • Utilising Search Engine Optimisation and marketing to generate traffic and using website as billboard.
  • Benefits of social networking and building market expertise.


1 week


Rs. 13000/- (Residential)
Rs. 10000/- (Non-Residential) (18% GST as applicable).
The fee covers cost of tuition, reading material, boarding and lodging. It does not cover travel costs of participants. Fee once paid shall not be refunded. However, a substitute may be permitted.

For further details contact:

Dr. Dibyendu Choudhury
Faculty Member
School of Enterprise Management
Tel: 040-23633220