Branding and Marketing Strategies for MSMEs


Micro, small and medium enterprises have found that internet and social media helps them get increased exposure for growing into the market. Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. Brands, they think, are the big fish in the pond with huge budgets and national recognition. Resigned to their supposed small-fish status, small businesses do little more than come up with a fun logo and some flashy business cards.
But branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier.

Target Audience

Executives from industries and business establishments, owner, managers of firms and officers from industrial promotional organiations


  • Comprehend changes in the consumer behaviour and its imperatives on advertising, branding, and ultimately how all these yielding return on investment (RoI).
  • Understand value of website and traffic generations and utilise website as a valuable tool for marketing.
  • Assess implications of Porter’s 5 Ms to RoI
  • Utilise search engine optimisation and marketing to generate traffic and monitoring tool especially drawing the benefits of social networking and building market expertise.


1 week


Rs. 13000/- (Residential)
Rs. 10000/- (Non-Residential) (18% GST as applicable).
The fee covers cost of tuition, reading material, boarding and lodging. It does not cover travel costs of participants. Fee once paid shall not be refunded. However, a substitute may be permitted.

For further details contact:

Dr. Dibyendu Choudhury
Faculty Member
School of Enterprise Management
Tel: 040-23633220